Brand Kit Guidelines
Brand Name: California Dental Assistant Program
Mission Statement: California Dental Assistant Program’s mission is to foster compassionate dental education, nurturing professionals and enthusiasts alike through our expert Dental Assisting Program. Our approach is centered on enhancing and refining the skill sets of dental professionals, propelling their careers forward, and simultaneously elevating the quality of patient care.
Vision Statement: To foster a dental education hub
Core Values: Provide the best Online and in person education experiences, ensure our students success in the dental field and provide high quality education that reflects in a dental practice
Primary Logo:
This is our main logo branding our Dental Assistant Program.
Secondary Logo:
This is our secondary logo branding our Dental Hub. CE Certified was the initial brand of California Dental Assistant Program, however the program has been revamped and is now called California Dental Assistant Program. CE Certifiedd still remains the parent company. CDAP is their DBA (Doing Business As).
Other Variations:
This is our secondary logo branding our Dental Hub. CE Certified was the initial brand of California Dental Assistant Program, however the program has been revamped and is now called California Dental Assistant Program. CE Certifiedd still remains the parent company. CDAP is their DBA (Doing Business As).
Primary Colors
Secondary Colors
Brand Fonts
The quick brown fox jumps over the lazy dog. (Regular)
The quick brown fox jumps over the lazy dog. (Bold)
The quick brown fox jumps over the lazy dog. (Regular)
The quick brown fox jumps over the lazy dog. (Bold)
Tone of Voice
- Empathetic and Supportive
- Positive and Encouraging
- Clear and Concise
- Professional and Trustworthy
- Friendly and Approachable
Key Phrases and Messaging
- Help address the shortage of dental assistants.
- Start a lucrative and rewarding career
- Empower others to feel confident in their smiles.
Contact Information -
Brand Manager: Josh Abernathy
Contact Details: techsupport@californiadentalassistant.com